Hi, Loco. (Coral Springs here!)
Since you said you don't have much experience with the technical side of lighting, I'm going to assume you mean lighting in general. I have a background in still film work, but the principles are the same. Perhaps these little "rules/tips" will help you. And if anyone sees any innaccuracies or wants to add to anything, please do.
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1) You typically need a lot of light--especially for film just to EXPOSE the stuff correctly. But just throwing watts at a something is pretty ugly--real harsh.
2) Because of the above, lights are often aimed at a thin white fabric to diffuse the light and make it softer, which is more flattering for the subject. Any cheap fabric will do the trick, but doing this reduces the light's output drastically. Hence, you want a lot of watts at your fingertips, even if you don't need and use them all.
3) Light is also BOUNCED off white fabric--the lamp is pointed in the exact OPPOSITE direction of the subject. This can result in even more wattage loss, but the results can be even softer than the diffusion method above.
If the walls and ceiling are white, they can be used as the bounce surfaces. However, although the paint may look white, color pigments may still be present, so there's a chance that you'll reflect an unwanted color cast. It's a SMALL chance and that cast may be insignificant, but be aware of it.
4) Any time light is reflected at something, a shadow is cast, so you need light aimed at those shadows to neutralize them. With diffusion and bounce lighting, the shadows are minimized, but if you see them, you want to kill them, unless it's for effect.
5) Black surfaces absorb light, giving subjects a hard edge. So as an example, let's see you have your lights set up and you shoot a subject medium close-up simply sitting in a chair. Now, have someone stand off-camera to the right, or the left, or right AND left of that subject, holding up two large pieces of black cardboard.
Now compare the difference. You'll see a much more striking edge along the outline of the subject, as well as more exaggerated texture to the skin, deeper eye sockets, etc.
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Lighting is so cool to work with because there are so many different things you can do with it.