If you are on a mac, use the H.264 codec in Quicktime Pro. Otherwise you can also encode to Windows Media Player for better compatibility for PC users, or the best way, do Flash encoding and make all your videos flv files.
There are tons of tutorials online for exact dimensions but...
You can also sell your film without inventory at CustomFlix.com
They are a subsidiary of Amazon and also make your title available on your own e-store that you can connect to your website.
They have no set up fees whatsoever.
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