Video advertisement

[Amélie]

We are opening a comic store in Toronto. We are planning to make a video advertisement to reach more people. Heard that MJM media (http://mjmmedia.com/ ) is good at video production. Has gone through few videos and It’s really good and attractive. Do I need to go for video jingle or video ad? Which will be more better. Please help me with your suggestions
would like to share a work by MJM Media. Please have a look.

 

[Kim Welch]

Those are interesting numbers and statistics but he didn't talk about what makes a good advertisement. Sometimes I want to read instead of watch video.