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Maura Nicolăiță is the descendant of a long line of entrepreneurs with business in multiple areas, from agriculture and real estates to mass-media and crypto investments. After graduating in 2014 as Valedictorian from Vasile Goldis Western University of Arad with a major in Marketing, Maura wrote a book about Marketing Techniques in Romanian Language that is currently used in special training programs and university courses. In order to perfect her skills and explore her passion for Marketing and Management, she completed her studies with a master's degree in Marketing and Business Management, followed by a master’s degree in Management Strategies and Policies.