I was reading shot lists in an advertising article today that had examples of shot lists from some major advertisers and how the accomplished the Ethos, Pathos and Logos of their persuasive ad campaigns. It made me realize how important it is to have a shot list. And, I guess because of my relationships with ASC members I always think about shots lists as being the cinematographers domain but really I think it's the director that makes the shot list and hopefully in collaboration with the cinematographer.